Gift Cards
Consumer Reports decroes the giving of gift cards. A report says Latinos love them.
http://adage.com/article?article_id=121954
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=071113
PayPerPost & SocialSpark
Payperpost.com lets advertisers sign up to have their products review by the site’s bloggers, who get paid for reviewing.
Social Researchers
The majority of online shoppers do their homework before purchasing.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=70797&Nid=36258&p=910435
Social Networks For Mommy
Gurgle, Mumsnet, and Babycenter.
http://adage.com/article?article_id=121909
FCC to regulate cable and deregulate print and radio
The FCC invokes the 70/70 rule to cap growth of Comcast and Time Warner. A print media cross-regulation ban may be lifted.
http://www.nytimes.com/2007/11/10/washington/10cable.html?pagewanted=1&_r=2&hp&adxnnlx=1194735487-SdZssQtSobpEw1OgtPbEDw
Advertisers backing away from TV?
42% of marketing execs polled recently state that their TV budgets will take the biggest hit in coming years.
http://adage.com/mediaworks/article?article_id=121924
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=70866&Nid=36310&p=910435
Internet versus TV
6 out of every 10 Western Europeans spend more time on the Internet than watching TV.
http://www.cio-today.com/story.xhtml?story_id=031000011NQ2&nl=5
The L-Bar
NBC and Bravo to test a new interactive ad technology.
http://adage.com/mediaworks/article?article_id=121922
Android Developer Challenge
Between January and March 2008, Google will hand out $10 million in prizes.
http://www.mobile-tech-today.com/story.xhtml?story_id=031001AOLH4V&nl=8
Google + American Idol Creator = TV of the Future?
Simon Fuller, the man behind the Spice Girls and American Idol, is in talks with Google to create video content for the web.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=70836
Google Sued
A Northeaster professor developed and patented a distributed database architecture currently used by Google’s search engines.
http://www.cio-today.com/story.xhtml?story_id=030002R999BI&nl=5
Facebook vs. Google: The Battle for Search
Facebook has added a new search bar for users to search for advertisers within Facebook’s network, leading to speculation that Facebook start its own full-fledged search engine to compete with Google.
http://venturebeat.com/2007/11/11/facebook-search-expands-will-it-take-on-google/
http://money.cnn.com/2007/11/12/technology/online_ad_wars.fortune/index.htm?postversion=2007111
http://adage.com/digital/article?article_id=121929
Conversational Marketing All Hype?
Do you really care what products and services you’re MySpace and Facebook friends are using?
http://www.economist.com/research/articlesBySubject/displaystory.cfm?subjectid=348963&story_id=10102992
iPhone Hits UK & Germany
According to carrier O2, it is the fastest-selling phone they’ve ever seen.
US is lord of domain names. Minion countries fretting.
Lastly. The Internet Governance Forum, an annual international conference to discuss emerging web issues, is currently taking place in Brazil, and there has been much discussion and fretting over the fact that the US controls domain names, specifically the .com .org .uk etc. monikers.