What Will Superman Do?
AT&T will sell its 65,000 pay phones to independent operators by the end of 2008.
http://www.latimes.com/entertainment/news/business/newsletter/la-fi-payphones4dec04,0,5496186.story?coll=la-entertainment-intheloop
Tweens Totally Twext
35% of tweens (ages 8-12) use mobile phones, with 20% texting, and 21% using ring and answer tones.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72039&Nid=36966&p=910435
Gifts That Keep On Giving
52.1% of consumers say they’d prefer a gift card or cash over something lame.
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=071204
Huzzah For Hulu
Advertisers are looking for their commercials to run in a safe environment i.e. not YouTube. http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72040&Nid=36966&p=910435
In-Game Ads
EA CEO John Riccitiello’s believes in-game ad revenue forecasts have been wildly optimistic. A panel on in-game ads disagrees. http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72036&Nid=36966&p=910435
MySpace Unplugged
MySpace Transmissions will have artists back into the studio to re-record select songs and sell the videos.
http://www.nytimes.com/2007/12/04/technology/04myspace.html?_r=2&ref=technology&oref=slogin&oref=slogin
New Hitchcock Film By Scorsese
Scorsese attempts to preserve a Hitchcock film that hasn’t been shot in a new 9-minute fake documentary that’s actually an ad for a Spanish wine.
http://youtube.com/watch?v=P5nAxzH4OPs
Verizon Goes Android
Verizon announced it’s new open “Any Device, Any App” network will support Google’s Android OS for mobile devices.
http://www.businessweek.com/technology/content/dec2007/tc2007123_429930.htm
The Future of the Net
Vint Cerf of Google asked his friends to talk about the future of the Internet. MySpace’s Chris De Wolf and YouTube’s Chad Hurley contribute their thoughts, among others.
http://www.guardian.co.uk/media/2007/dec/03/mondaymediasection.internet
Widgets Rule
Widgets increased 225% from 2006 to 2007. Speaking of widgets…
http://adage.com/cmostrategy/article?article_id=122259
Android Challenge Spotlight App
Open World Code, or OpWoCo, to connect real world items to digital information using your cell phone’s camera. In other words, Google something by taking its picture.
http://code.google.com/p/opwoco/
http://groups.google.com/group/android-challenge/browse_thread/thread/f5049c598a0cbf58?hl=en