Viewers Staying Put
A new survey says 44% of TV viewers will continue to watch their favorite shows in repeats. Only 16% plan on finding more original content on the web, although that may change soon…
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=071217
Writers on the Web
Venture capitalists are in negotiations with some striking writers to create Internet-focused production companies. MyUnitedArtists anyone?
http://www.latimes.com/entertainment/news/business/newsletter/la-fi-webwriters17dec17,0,1765184.story?page=2&coll=la-entertainment-intheloop
Fun Ad Stats!
Ad spending on social networks will nearly double in 2008, from $1.2 billion to $2.2 billion. In the US, MySpace and Facebook are projected to take in 70% of the estimated $1.6 billion in ad dollars.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72830&Nid=37462&p=910435
Mywaves
Mywaves, a video streaming site that lets you send videos to your phone, has added basic social networking functionality. Geeze, even I have basic social networking functionality…
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72832&Nid=37462&p=910435
Microsoft Search
Microsoft has unveiled Keyword Services Platform, which is a set of tools for search marketers that integrates with Excel.
http://blogs.mediapost.com/raw/?p=378
Best & Worst Ad Campaigns
According to the New York Times, one of the best ad campaigns of the year was user generated.
http://www.nytimes.com/2007/12/17/business/media/17adcol.html?th&emc=th
Knol
Google has unveiled Knol, a user generated encyclopedia that will compete with Wikipedia and, even better for Google, contain ad space.
http://www.techcrunch.com/2007/12/13/google-preparing-to-launch-game-changing-wikipedia-meets-squidoo-project/
http://www.techcrunch.com/2007/12/17/a-few-thoughts-on-google-knol/
Google Profile
Google rolls out Google Profile so all your Google Apps share the same basic information. Hey Google, it’s called a social network. Start one.
http://www.techcrunch.com/2007/12/15/google-starts-rolling-out-centralized-profiles/
http://webworkerdaily.com/2007/12/16/google-sneaks-up-on-identity-management/
We Didn’t Start the Copyright Fire
There’s a video parody making fun of the new Web 2.0 bubble, all to the tune of “We Didn’t Start the Fire.” Watch it now before one photographer and her army of lawyers deletes it from existence.
http://www.techcrunch.com/2007/12/04/bubble-20-the-video/