Ad Networks
Marketing firms Alloy and Zwinky have joined forces to launch online ad network Teen.com, while RockYou.com will help you spread the word to Facebook users.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72917&Nid=37516&p=910435
http://rockyou.com/corp/facebook/ad.php
Cell Phones
2007 is the first year that Americans spent more on their cell phones than they did on their landlines.
http://www.mobile-tech-today.com/story.xhtml?story_id=102008J406JC&nl=8
Paying Peanuts
When it comes to online surveys, offering cash or gift cards gives incentives for people to cheat, while virtual currency attracts more thoughtful freeloaders.
http://adage.com/digital/article?article_id=122659
BuzzD
New quasi-social network BuzzD give you club and bar ratings from your friends right on your phone. There’s also a feature called “calling your friends” that you can make use of, but that’s so last year.
http://adage.com/digital/article?article_id=122671
http://buzzd.com/
Political Dashboard
Yahoo has unveiled a political dashboard that measures the buzz of each presidential candidate.
http://news.yahoo.com/election/2008/dashboard
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72922&Nid=37516&p=910435
Quantcast: Rating Service of the People
Internet measuring service Quantcast has announced that they’ve signed more than 20,000 content publishers, the majority of which are small and medium-sized publishers too small to be tracked by the likes of comScore and Nielson.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72933&Nid=37516&p=910435
NBA Gets Joost
The NBA announced a deal with web video company Joost to show highlights and complete replays of classic games. In related news, Publicis Vice President Tim Hanlon says archived video is one big future for online advertisers.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72923&Nid=37516&p=910435
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_send_date=2007-12-17&art_type=37
Burt Reynolds Still Cool
The DIY Network‘s recent user-generated promotion for “Burt Builds A Bandit” with Burt Reynolds was huge, while a Heinz user-generated promotion without Burt Reynolds was a failure. The lesson: Advertisers, do not ever question Burt Reynolds’ popularity. Ever. http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=72924&Nid=37516&p=910435
Ribbit
New VoIP company Ribbit wants developers using their open software to put phone applications all over the web, meaning people can call you on Facebook.
http://www.cio-today.com/story.xhtml?story_id=1020061PEUSI&nl=5
http://www.techcrunch.com/2007/12/17/ribbit-pulls-back-the-covers-on-its-voice-20-master-plan-and-raises-10-million-b-round/
Song of the Day
“Rudolph” by Jack Johnson